Senior Digital Marketing Specialist

Mumbai, Maharashtra, India | Marketing | Full-time | COVID-19 remote


Company Introduction:

Cogno AI by AllinCall is an Omnichannel Cloud Communication-as-a-Service that uses a
combination of ChatBots, Live Agent Chat, Cobrowsing, and Video Calling to provide a
Delightful Customer Experience across all Digital Channels.
We work with 45+ large Enterprise clients (ICICI Group, Kotak Group, HDFC Group, State
Bank Group, Aditya Birla Group, Bajaj Group, etc).
We are on a mission to build the best Communication Solutions for Businesses to help them
with a delightful Customer Experience.

Location: Currently remote, eventually Mumbai

About the Job:

The Senior Digital Marketing Specialist will report to the CEO and will be responsible for
generating an agreed number of qualified leads via paid inbound marketing. To achieve this,
the individual will handle Lead Generation from channels like LinkedIn Ads, Instagram Ads,
Google Ads, etc.

Key Responsibility Areas (KRAs)

1. Commit a certain number of qualified leads to the management on a monthly,
quarterly, and annual based on the agreed marketing budgets.
2. Drive the committed number.

What do we look for?

1. Minimum of 5 years of experience in B2B Lead Generation via Digital Marketing.
2. Should have worked in a company selling SaaS products of ticket size of
approximately Rs. 40k to Rs. 100k per month (MRR) in India.
3. Bonus if you carry 2 or more years of B2B Sales experience.
4. Should have had at least 3 years of experience working in a B2B SaaS company.
5. Should have taken up Lead Generation goals/targets in the past.
6. Should have reported to a Founder/CXO in the past.
7. Should have worked at a fast-growing startup for at least 2 years.


● Direct reporting to the CEO of a fast-growing 150+ member team.
● Ownership of business goals.
● Flexible working hours.
● MacBooks
● Health Insurance
● Life Insurance
● Kaha Mind Mental Wellness Plan
● Communication Allowance
● Work From Home Allowance
● Diwali Gifts
● Flexible salary structure with tax savings
● Paytm Food Wallet
● Office clothes allowance